Augmented Reality (AR)

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What is augmented reality?

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment).This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.

Source: Wikipedia

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Our AR Tech

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Our AR Experiences

The collection of AR software in the ETS is always expanding.

The space primarily obtains and utilizes AR apps from Magic Leap World and the Microsoft Store. If there is an experience that sparks interest on any of the linked platforms, please contact us and we can look into making the app available for use.

Experiences from other sources may also be utilized on request.