How to Build an Effective Landing Page
Do you need some help with making an appealing landing page?
If you’re feeling stuck on how to proceed with making an appealing landing page, we've made template landing page for you to refer to.
This landing page is just a reference; you’re free to adjust its design and layout to meet your needs.
For some suggestions for making a landing page that effectively meets your goals, feel free to apply some of these practices.
Best Practices
Knowing your audience lets you identify your landing page and determine the course of your content.
Once you decide who your audience will be, you'll be able to plan what kind of actions you want your landing page to direct them to do.
The call to action (CTA) is the message or prompt that drives your audience to do a desired behavior.
Having a clear CTA helps solidify the purpose of your landing page, along with encouraging your audience to act.
Please review the Content and Editorial page on the ASC Intranet for guidance on crafting a core message.
If you need further assistance, please reach out to the ASCCOMM team.
Avoid using long blocks of text and loading your text with overly technical jargon.
Using active voice helps keeps your language brief and to the point.
The best tools for making a landing page easy to scan are headings, accordions, and lists.
Headings in particular help structure your pages and make them easier to navigate. They're also necessary for ensuring your page is digitally accessible.
Accompanying text with images and video can help keep your audience engaged with your landing page's content.
Use your browser's built-in developer tools to review how your content looks in mobile view.
