Generative AI in Design

Objective

  • Facilitate a collaborative exploration of the role of AI-generated content in visual communication design.

Project description

To conclude the final week of the 2024 Spring semester, PhotoGraphic Design studio (Introduction to VCD II) course instructor Peter Chan orchestrated a dynamic workshop centered around AI-generated content. The session, held on April 19th, unfolded at the state-of-the-art Emerging Technology Studio (ETS) situated in 180 Hopkins Hall. Kicking off with an illuminating Adobe FireFly demonstration by ETS director Michael Hardesty, the workshop seamlessly transitioned into collaborative endeavors by sophomores from the Visual Communication Design program. Seven teams, each comprising three students and a guest, explored the innovative realm of AI-generated visual imagery. Guided by a series of visual narrative and composition design prompts, akin to those involved in their ongoing PhotoGraphic Project, “Journey Towards Wellbeing: Exploring the Emotional Landscape of Driving to Campus,” the students discovered the novel process with enthusiasm. This approach facilitated a creative integration of their existing project work into the exploration of AI-generated content. 


This special event was made possible through the generous contributions of OSU ETS, Adobe Customer Solutions, and CampusParc.