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Accessible Web Content

There are several things you can do to ensure online web pages have digitally accessible content.

  • Use headings to give pages a logical and systemic structure.
    • H1 for page titles
    • H2 for sections
    • H3 to H5 for subsections
  • Write accurate but concise alt text.
    • Alt text should describe the most relevant parts of an image.
    • Ask yourself:
      • What’s the most valuable things to know about the image?
      • What does the image communicate?
      • What are the parts you need to describe to get your point across to a reader?
    • Be concise: describe the image with roughly 20 words.
  • Use bulleted or numbered lists when describing a series of items.
    • This means avoiding tables whenever possible.
    • Tables aren’t completely prohibited; if you have any questions about using tables on a web page, please reach out ASC Web Services.
  • Keep your paragraphs short.
    • Paragraphs should be from 1 to 3 sentences.
    • This makes it easier for sighted users to skim the page, and for users with reliant on-screen readers to quickly parse through each paragraph.
  • Link text should tell the user where the link will take them.
    • Avoid using language like “Click here” for link text.