Write accurate but concise alt text.

• Alt text should describe the most relevant parts of an image.
   
  • Ask yourself:
     
    • What’s the most valuable things to know about the image?
       
    • What does the image communicate?
       
    • What are the parts you need to describe to get your point across to a reader?
       
• Be concise: describe the image with roughly 20 words.

Use headings to give pages a logical and systemic structure.

• H1 for page titles
   
• H2 for sections
   
• H3 to H5 for subsections

Link text should tell the user where the link will take them.

• Avoid using language like "Click here" for link text.

Use bulleted or numbered lists when describing a series of items.

• This means avoiding tables whenever possible.
   
• Tables are not completely prohibited
   
  • if you have any questions about using tables on a web page, please reach out ASC Web Services.

Keep your paragraphs short.

• Paragraphs should be from 1 to 3 sentences.
   
• Shortened paragraphs make it easier for users to skim the page and easily find the information they're looking for.